In order to understand why visibility is important and why it’s an issue for women particularly, you have to remember the particular time and space in which we’re running our businesses.
Obviously we’re in the 21st Century and if you’re in the West, there are a lot of freedoms that women have today which we haven’t had in the past. So it can be easy to assume, Well nobody is stopping me from being visible. And if you look on social media for example, you’ll see some truth in that statement. There’s an explosion of people sharing about themselves through blog posts and YouTube and podcasts and various other media.
Yet there’s a limit to the effectiveness of all of that self expression. Because many people are speaking just for the sake of speaking and that kind of self expression just contributes to the noise without really benefitting anyone.… [Read More...]