In this episode I show you how to apply the seven stages of building a soulful business (as outlined in the Change the Game Roadmap) to a real life business. I give you an inside view of my own processes, including how I work with the feminine.
The brand I’ll be exploring through this case study approach is The Age of Visibility™.
In this episode I take you through the background to this brand.
It kicked off with some intuitive guidance to ‘make the invisible, visible’. What this encompasses for me are:
- women’s voices and the necessity for women and girls to speak up
- energetic and woo woo therapies
- girls who are killed everyday around the world.
The underlying approach I’m drawn to is one of compassionate activism wrapped in a social enterprise model. I know that there’s a book, there’s a program, there’s a Challenge, there’ll be speaking gigs, and there’s something here about connecting women from the West with women in the East or Indigenous women.
That’s about all I know at this stage. I’m putting together pieces of a puzzle and I’m ok with not knowing how it all hangs together just yet. I’m comfortable with this because I’ve got a long term view of what I’m doing. I’m building a body of work; something I spoke about recently on my Instagram account.
There’s one other thing I know; the kind of women I want to connect with. I discovered this through a post I wrote recently on Facebook (come over and join the Change the Game Tribe to read this one) when in response to one of my posts, people said I want to be a part of this! I want to rise up and use the strengths I have to lead the change from where I am.
When I read that I knew they were the people I was looking for. It made me realise that the Age of Visibility™ is about leadership. It’s about women stepping into the role of leadership it’s about women becoming leaders, stepping into that role, as compassionate activists who are here to transform the planet.
Actions that fall out from stage 1 for The Age of Visibility™ include:
- set up appropriate financial and legal structures
- draw on the resources that are available to me
- trademarks and protecting the intellectual property that develops
- documentation and how to set that up well in the beginning
- do I need team members around to support me? Who might I need in order to grow the brand (I’ll dive into this in more detail in stage 2)
- mindset clearing around allowing a natural healthy and organic growth and around fear of big success.
NB: appropriate actions for your stage of business become obvious when you work your way through the seven stage approach.
How do you like this case study approach? Let me know in the Change the Game Tribe.